Why Quality Content is Key As far as your online business is concerned, quality content is the ultimate tool for generating organic and contextually relevant backlinks, attracting targeted traffic and ultimately increasing your organic search rankings for your target keywords. Whether the goal of your site is to sell a product or service, increase subscriptions…

If you’re on a shoestring budget (which small business isn’t) and are looking for ways to save money and increase profits for your business, here are five great money-saving ideas to boost your company’s bottom line – from slashing your bills to free ways to generate high quality leads.  Spend less on traditional advertising and more on content…

Your Google My Business listing is critically important for ranking high in local search. Without a strong and well-optimised Google My Business page, your site will never be featured in the Google 3–pack. What Is Google My Business? Google My Business (GMB) is a powerful unified interface for local business owners looking to increase their visibility…

The Money is in the List A mailing list is absolutely the most vital and necessary tool for your business. It is such a critical business tool that entire eBooks, courses and websites have been written on the subject. A mailing list is the ultimate success tool for business. You’ve probably heard of the cliche:…

Why LinkedIn? With 25 million registered UK members as at November 2016, and over 450 registered members worldwide, LinkedIn is the largest social networking site for business professionals and the most powerful B2B lead generation tool on the internet. According to an analysis of analysis of 100,000+ posts on Facebook, Twitter, Google+ and LinkedIn by Oktopost, 80 percent of B2B leads…

Your Profile Headline Your LinkeIn profile headline is possibly the most important part of defining a compelling LinkedIn profile, and a key component to generating targeted leads on LinkedIn. It is the ideal opportunity to create impact and give people a real sense of why they should connect with you. You want a headline that…

What Makes a Niche Profitable? To understand what makes a niche profitable, you need to think about the options available you have for monetisation. One of these options is advertising: placing Google AdSense or banner ads on your website. This is actually the least profitable form of monetisation though because you’ll be sending your visitors away from your site…

Blogs are the lifeblood of any website. They inject fresh, meaningful content to your website and act as the main hub for a content marketing campaign. A blog allows you to provide something of value to your visitors on a consistent basis. It also builds trust and familiarity with your brand. Blogging can function as…

Businesses need to promote and market themselves directly to their customers, on every possible channel that is available to them.   This means that in order to be successful, a small business needs to employ a diverse variety of marketing strategies, including traditional off-line advertising techniques, online search engine optimisation (SEO) strategies and various online marketing tactics including e-mail marketing, video marketing, and social media…

An Introduction to the Concept of Live Streaming Basically, live video streaming does what it says on the tin: it streams video live. Now you might be thinking that’s nothing new. After all, isn’t Skype exactly the same thing? Isn’t Face Time? And both of those have been around for an age!

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