Your LinkedIn Profile Summary provides the ideal opportunity to create a powerful and compelling ad for yourself that will capture the attention of your target market. It allows you to tell the story of your personal brand in a personal, succinct and authentic way that connects and establishes credibility with your target audience. Your profile…

Importance of Your Video Title Online video has significant organic ranking benefits. It can also boost engagement with your brand. Consequently, it’s important to make sure that people in your target market can find your videos when they do a search for a video on YouTube. The video title is the most critical element of…

Defining your target market and understanding your prospective customer is a fundamental step in developing a successful Twitter marketing campaign. It is the foundation of any business marketing strategy. You need to have a crystal clear understanding of who your target customer is, and every tweet you send out should be crafted with your target…

Why Quality Content is Key As far as your online business is concerned, quality content is the ultimate tool for generating organic and contextually relevant backlinks, attracting targeted traffic and ultimately increasing your organic search rankings for your target keywords. Whether the goal of your site is to sell a product or service, increase subscriptions…

If you’re on a shoestring budget (which small business isn’t) and are looking for ways to save money and increase profits for your business, here are five great money-saving ideas to boost your company’s bottom line – from slashing your bills to free ways to generate high quality leads.  Spend less on traditional advertising and more on content…

Your Google My Business listing is critically important for ranking high in local search. Without a strong and well-optimised Google My Business page, your site will never be featured in the Google 3–pack. What Is Google My Business? Google My Business (GMB) is a powerful unified interface for local business owners looking to increase their visibility…

The Money is in the List A mailing list is absolutely the most vital and necessary tool for your business. It is such a critical business tool that entire eBooks, courses and websites have been written on the subject. A mailing list is the ultimate success tool for business. You’ve probably heard of the cliche:…

Why LinkedIn? With 25 million registered UK members as at November 2016, and over 450 registered members worldwide, LinkedIn is the largest social networking site for business professionals and the most powerful B2B lead generation tool on the internet. According to an analysis of analysis of 100,000+ posts on Facebook, Twitter, Google+ and LinkedIn by Oktopost, 80 percent of B2B leads…

Your Profile Headline Your LinkeIn profile headline is possibly the most important part of defining a compelling LinkedIn profile, and a key component to generating targeted leads on LinkedIn. It is the ideal opportunity to create impact and give people a real sense of why they should connect with you. You want a headline that…

What Makes a Niche Profitable? To understand what makes a niche profitable, you need to think about the options available you have for monetisation. One of these options is advertising: placing Google AdSense or banner ads on your website. This is actually the least profitable form of monetisation though because you’ll be sending your visitors away from your site…

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