• The Secret to Getting Unstuck
    [March 24, 2016] This post applies to business and life I think – so use it as you will. I’ve owned my own business for a very long time and like most businesses I’ve had my share of ups and downs. More often than not though I’ve had sometimes long stretches where I mostly just felt a bit […]
  • Generating ideas for your content marketing
    [February 22, 2016] We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. You just need to see what […]
  • Dos and Don’ts When Using Social Media on Mobile for Your Business
    [January 18, 2016] Mobile devices offer an unprecedented amount of freedom in the workplace. Some companies advocate a BYOD (bring your own device) policy, and others distribute employee devices to make communication with colleagues, prospects, and clients easier. Once upon a time, mobile devices were primarily used for email and calls in the business world. Occasionally, someone might […]
  • What is Cyber Monday, and What Can it Mean for Your Business
    [November 30, 2015] This morning, the Monday morning after Thanksgiving in the United States, is one of the least productive business mornings in America. Employees across the country (and even around the world) are pulling out their credit cards and giving their employers headaches as they complete their holiday shopping. In fact, you’ve probably even stumbled across this […]
  • Digitalization is all about creating platforms
    [October 19, 2015] The digital and physical worlds – and their supporting industries – differ widely. When it comes to production and transport, for instance, costs and speeds vary greatly. Digital is immediately more scalable and offers greater potential to abstract and simulate. The technology of digital also allows for more personal experiences for users. As an example, […]
  • 5 Ways To Make Social Media Customer Service Sexy
    [September 14, 2015] If your brand is doing social media well, then you spend a good amount of effort focused on customer service. Let’s face it, when most of us think of customer service we think of something like this:
  • SEO ROI is Never Satisfied . . . And You Shouldn’t Be Either
    [August 17, 2015] I was talking to a prospect the other day who got it. He understands that web marketing never ends. You can’t just “SEO” your website and be done. It is a forever-moving goal post. That poses a problem for us web marketers trying to put together web marketing proposals. Because there is always something more […]
  • How to inspire your marketplace and attract the best clients
    [July 20, 2015] Nothing is more average than the average business! These are the businesses that work for average clients and earn average fees. These hardworking folk look to the future with apprehension, rather than excitement. Why? Because they know there’s no future in being yet another average business. It’s a constant struggle. It’s stressful. Today, I’m going […]
  • 5 Low-cost tools that make content creation easier
    [June 23, 2015] Once upon a time, web writers relied more on guesswork than data. We didn’t have access to keyphrase research until Wordtracker came along. There were no solid competitive intelligence tools. Plus, advanced testing capabilities were out of financial reach for most companies.
  • Follow These 10 Rules and Make Your Customers Love You
    [April 28, 2015] If you run a professional services firm, these are 10 rules to live by. Recently, my friend Chris Johnson sent me a terrific email.
  • Improve Your Blogging With These 5 Tips
    [April 7, 2015] For many companies, blogging is akin to content marketing. Of course there are many other content marketing tactics besides blogging, but because of the ease of publishing, promotion and optimization, it’s one of the more popular ways to connect with customers through content.
  • Here’s why you need to build a happy business
    [March 10, 2015] There are 2 ways to think about the work you do. Something you have to do in order to make a living. Something you love to do. Interestingly, the work itself has little impact on the way you feel. However, the way you feel has a huge impact on the work you do and the […]
  • Improve Your Twitter Usability With Quick Promote
    [February 10, 2015] Twitter announced their new tool Quick Promote which is a faster and easier way to promote tweets on their platform. Aimed at small and medium sized businesses (SMB’s), the new feature will allow brands to promote their tweets directly from the Twitter analytics dashboard.
  • Understanding Your Blog Audience and What You Want From Them
    [January 14, 2015] en people think of growing an engaged audience, it’s usually in reference to blog readers; or an email list; or visitors to a sales page on your website; or listeners to your podcast; a social network community, or similar. But what are we really building an audience for?
  • Social Media Strategy Template
    [December 11, 2014] Download the PDF of the Social Media Strategy Template here http://www.slideshare.net/SalFalko/social-media-strategy-template-42529456 In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook […]
  • The Sophisticated Marketer’s Guide to Thought Leadership
    [November 4, 2014] LinkedIn and I have worked on several research projects together over the years ranging from the future of Native Advertising (private) to the state of Relationship Economics. Now, we banded together again to explore the art and science of thought leadership. Although this time, I was on the contributing side of the research project and […]
  • Long-Form content and the art of persuasion
    [October 28, 2014] Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence.
  • 10 Reasons your business isn’t growing and how to fix it!
    [October 7, 2014] If you’re frustrated with how slowly your business is growing, today’s post is just for you. I’m going to share the 10 most common things that crush the growth of a business, along with how to stop them from happening to you.
  • Calls to action in content marketing
    [September 16, 2014] The bottom line for any content marketing is getting your audience to take action. Ideally, your goal is to strengthen the relationship you are building with them and move them toward becoming a client. That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting […]
  • Can’t Buy Me Love: How to Avoid Social Media Fraud
    [August 26, 2014] It’s so easy to fake it online. You want a hundred thousand Twitter followers? You can buy them. You want to look like a Facebook star? Countless purveyors will fill your company’s fan page with adoring (albeit fake) acolytes.
  • What everybody ought to know about Strategy
    [August 5, 2014] The Internet is full of lists. That’s because they are easy to read and often rich in ideas.
  • 3 Critical steps for a profitable, successful business
    [July 15, 2014] If you’re tired of working for average fees, working for average clients or achieving average results, this could be exactly what you need to know. Things have changed… massively! It has never been harder to make a living, by offering an average service.
  • A powerful business lesson… from Google!
    [June 17, 2014] How often do you review, refine and improve your products or services? Many small business owners get comfortable with what they offer. It feels familiar to them. Their clients or customers seldom complain. So, understandably, they keep things as they are. Here’s the thing: In doing so, those business owners are missing out on a […]
  • 7 Benefits Of Guest Blogging
    [May 27, 2014] Being invited to contribute content to an established blog is an opportunity to be introduced to someone’s network. When you share useful information and demonstrate command of a subject in this environment, it is a chance to create referrals and even clients. But more than anything else, writing guest content and inviting others to do […]
  • 4 Tips to attract more clients and customers from your website
    [April 28, 2014] Is your website a lead generating machine for your business? If not, here are 4 places to focus on for better results. 1. Do not copy the conversion tactics of anyone, whose own site needs a pop-up box to attract people’s attention. If their site was optimised correctly, they wouldn’t need to smash people in […]