 WebProWorld Search Forum |
unwanted links why they link me
I am doing a local village level site and for one week i have not opened the control panel now i had seen that several casino website linked to me links from externalpages these links are below.
Does a domain name make a difference to SERP's?
Please can any one suggest & guide me as to whether a .in domain will do a great job for general searches than the .co.in domain & how?
Hidden text not for cheating spiders
Use hidden text currently into the web sites, seems to be penalized by search engines, existing the possibility to be banned. But what about when you are not using hidden text to gain top positions?
|
|
 |
| Recent Articles |
The Full Circle of RSS Marketing Power
RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept. While RSS does provide a number of benefits when used for each individual marketing function...
British Firm BT Group Launches Combined Mobile/Land Line
British telecom giant BT announced the world's first venture into combining mobile and land line services into the new BT Fusion service. BT customers will be able to switch between their mobile and landed broadband lines as they come and go from their home or office.
Narrow Your Market To Hit Your Target
To some online business owners the thought of specializing is terrifying. They think that if they specialize they'll miss a huge part of their potential market. The reality is that if they don't specialize then their target market will be way too broad.
Improving Lead Generating And Conversion Rates: Think Like A Farmer
John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries.
Ten Effective Ways To Reduce Your Business Costs
Business cost can make or break a business when your just starting out. Here's 10 simple yet powerful ideas to make sure the cost of doing business...does not put you out of business. 1. Barter If you have a business you should be bartering goods and services with other businesses.
Oh, What A Web We Weave
Once considered to the best of all communication mediums, the Internet has allowed seemingly small businesses to launch into larger, once-unreachable markets. You have heard the stories… A flower company opens an online store and within a few months, experiences large growth.
|
| |
| 07.12.05
Maximize Attention For Your Small Business
 By Jeremy Cohen
If you have a great product or service that people want you are well on your way to being successful. However, in order to lock in and grow your success you need to maximize the attention your products and services get.
As a small business owner you probably don't have millions of dollars to spend on advertising campaigns to drill your company's name into your prospects minds. That's okay. Many small business owners find their success by effectively developing and using their marketing message. You can use your marketing message to position your business in such a way that your prospects will think of you when they decide it's time to take action to tackle a problem they have that you help solve.
A marketing message is not a slogan or catch phrase. There is an important difference. An effective marketing message speaks directly to a specific audience and features benefits, results and the value of a product or service. Slogans and catch phrases often have nothing to do with a specific market or results and benefits. Slogans and catch phrases are used by big companies to imprint their corporate image in our minds simply by sheer repetition. They need not relate to hamburgers or sneakers for us to immediately associate a couple of words with the appropriate company.
Here are five simple steps you can take to help maximize attention for your business.
1. Drop the Slogan
If you're using a slogan or catch phrase to market your small business you're probably missing opportunities to have prospects identify you as the solution to their problem. If your slogan does not clearly identify the population you serve and the results you provide you are definitely allowing business to pass you by.
Make the decision to drop the slogan and develop and use a marketing message. You will increase your ability to develop new business.
2. Develop or Correct Your Marketing Message
Once you have decided to let your slogan go the way of the Dodo you must develop your marketing message. When writing your marketing message think about those you help and the benefits they seek from your product or service. Ask yourself as many questions as you can to identify your customers and the results they seek. When you've answered these questions you can use the information you've gathered to put together a marketing message that sells.
3. Use Your Marketing Message
Once you've developed your marketing message you'll want to include it any aspect of your business where a marketing opportunity may present itself. Remember, the purpose of using a marketing message is much the same as that of a slogan or catch phrase, you want to position your business in your prospects minds so that they think of you when they decide to take action to solve their problem.
Because you don't have the capital to run thousands of television and full page print ads in major periodicals, you must massage your marketing message into the every-day occurrences of running your business.
For example, how often do you give someone a business card or answer the phone? These are great opportunities to splash your prospects with your marketing message. You don't need a $2.5 million commercial to run during The Big Game to successfully market your business. So, do some brainstorming and come up with a list of other frequent opportunities where you can use your marketing message. You'll be glad you did!
4. Demonstrate Value
If your marketing message is good it will help your prospects recognize you as the solution to their problem and it will also inspire them to take the action you want them to take; visit your web site, for example. Use this step to demonstrate value to your prospects. Once you've drawn them in, show them you're for real by giving something away for free in exchange for their contact information. Some common giveaways are E-Books or instructional articles. By giving something away you create the opportunity to demonstrate your expertise and you also give your prospects something to talk about with their peers and colleagues. There's nothing like word of mouth referrals.
5. Develop a Relationship
Once you have your prospects' contact information you can maximize attention for your business by staying in touch. I suggest publishing a helpful newsletter. Send it as often as you can, but probably not more than once a week. You don't want to become a bother to your prospects. Get permission to send it when your prospects sign up for your freebie. We don't want to send unwanted email.
By sending a periodic newsletter or other correspondence you help to keep yourself on your prospects radar screen. As time moves on you will maintain your position in your prospects' minds and vastly improve your chances of having them turn to you when they decide they need help. You can also use your newsletter to inform them of new products and services as you develop them.
Move Your Marketing Forward
Make the decision to drop the slogan and take the time to develop, use and follow through with your marketing message. You will be amazed by your ability to have new clients contact you.
About the Author:
Marketing Coach, Jeremy Cohen, helps small business owners and professional service providers attract more clients, grow their business and be more successful with his coaching services and free marketing guide: Jumpstart Marketing: More Profits, Clients and Success. Get the FREE guide at: bettermarketingresults.com |
