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TCS
may buy UK firm Vertex for $800 Mln
India's largest software company Tata Consultancy Services is holding discussions
with United Utilities to acquire its business process outsourcing arm, Vertex
for an estimated $800 million (Rs 3,600 crore).
Homechoice
to Switch on IPTV Across the UK
On-demand TV company Homechoice hopes to reach 10 million UK homes by the end
of 2006 and may merge with Sky, according to company insiders.
Google
Loses UK Managing Director
Google's managing director for the UK, Benelux and Ireland has quit the company
to take a break from her career. Kate Burns became famous back in 2001 when she
became Google's first employee outside the US. She is leaving the company to spend
more time with her family.
Wasted Energy Costs
UK Companies Dearly
The UK manufacturing sector will waste an estimated £226m (E331m) in energy costs
this summer due to inadequate energy efficiency, according to the Carbon Trust.
In a report released today, the government funded agency indicated manufacturing
as the worst sector studied, accounting for nearly half of the £570m (E836m) it
expects to be spent by UK businesses...
AOL Puts 450 Price
Tag on UK Users
Behind-the-scenes bidding could have already pushed the price for AOL's UK operations
above 1bn (E1.47bn, $1.88bn). The giant US internet service provider has not put
a specific price tag on its UK business, but such a figure would equate to 450
for each AOL customer - the level seen during the technology and telecoms boom
of six years ago.
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06.15.06
'Guerrilla Marketing' Sells Itself
 By
Nola Redd
If small business owners could read no other book, I would love to have them study Jay Conrad Levinson's Guerrilla Marketing: Secrets for Making Big Profits From your Small Business.
Originally published in the early 1980s, Guerrilla Marketing is a must-read for entrepreneurs searching for inexpensive yet effective marketing strategies. Revised again (and again, depending on which volume you select), the book offers not only simple suggestions for making the most of the smallest things but also fantastic marketing advice on everything from developing a plan to waiting patiently for your strategy to succeed.
Levinson's usual mantra states that customer service is king. However, the 1993 version of Guerrilla Marketing focuses on bringing more customers in, rather than maintaining the current customer base. He provides numerous weapons for widening the customer base, giving ample detail on how each one should be worked. The 1993 volume obviously neglects the Internet (and a view of the 1998 rewrite online similarly neglects the subject), but otherwise the real-word tips are hands-on helpful.
Levinson splits the book into five sections. The first one focuses on 'the guerrilla marketing approach'. This helpful, encouraging set of chapters describe marketing secrets, marketing plans, and my all-time favorite chapter, 'Secrets of Saving Marketing Money'. Section two focuses on mini-media marketing, reviewing everything from personal letters to telephone marketing to classified ads.
I found the last especially helpful, as trying to place an ad in a major metro paper such as the Atlanta Journal-Constitution can be daunting at best. He then moves on to section three, maxi-media marketing, and reviews newspapers, magazines, radio, and direct mail.
A chapter on television advertising focuses on maximizing profits for the small business owner (with suggestions such as 'film several commercials at the same time to cut costs'), and describes how cable and localized advertising makes the price tag for television more affordable for small business owners.
The fourth section describes non-media marketing; free seminars and demonstrations, trade shows, public relations, and miscellaneous marketing tools (such as newsletters). Finally, he closes the book with a section on launching your guerrilla marketing attack.
The tips and suggestions within these pages have been implemented by successful small business owners for nearly twenty years. Implementing both humor and realistic examples, Jay Conrad Levinson has written a must-read for the small business owner involved in marketing (that should be all of them).
Levinson has written a variety of other guerrilla marketing books. For more
information, see his website at www.gmarketing.com.
About the Author:
Nola Redd is an author on http://www.Writing.Com/ which is a site for Fiction Writing. To see more of her fiction and nonfiction works, visit http://scottiegaz.Writing.Com/.
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