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Virgin Media launches UK-wide digital TV
Virgin
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UK will pay £1,000 more for Adobe CS3
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04.05.07
Homme-Rock.com - SEO Review
 By
Scott Boyd
Well I’ve been busy for a few weeks so haven’t had a chance to post much lately and on top of this I’ve had three submissions for SEO reviews over the past couple of weeks (yeh, posted back in December and no response and now there’s three of em in a short period - typical!  ).
The first one to be submitted was Homme-Rock.com, submitted by Jason Tye. Homme Rock is men’s jewellery and accessories e-commerce site and has had some DIY SEO work carried out which includes keyword research based on public keyword tools and some free / paid directory submissions, blog comments and articles for link building.
Disclaimer
This isn’t a full SEO strategy. What you’ll get here is roughly equal to the kind of thing that I might write up in response to a forum thread asking for site feedback. But that said, I’ll try to format the response a little better and add in some more detail and hopefully some of the other SEOs lurking around can add in their own opinions (or speak up if I’m talking rubbish!).
Keyword examples for Homme Rock
Read this first. I wrote it for this review, but it was suitably generic and I don’t want to repeat myself in other reviews, so I made it a separate post.
Some examples of keywords to target and appropriate pages to target them:
• mens jewellery - homepage
• mens gold jewellery - top level product category 1
• mens silver jewellery - top level product category 2
• mens jewellery UK - homepage
• exclusive jewelery for men - slogan
• mens jewellery accessory - slogan / homepage
• antique jewellery men - top level product category 3
So here we have a couple of keywords that can potentially be targeted to the homepage: mens jewellery, mens jewellery UK, mens jewellery accessory.
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On page optimisation
On page optimisation refers to anything you can do to your site to help with SEO (without leaving your site) - so the key areas are:
• Meta + Page Titles
• Content
• Interlinking of pages
Using our keyword examples from above we can optimise the homepage using our 3 terms + our slogan term by targeting page title, H1 tags and some of the copy on the page:
• Page title - Mens Jewellery and Accessories for sale in the UK - Homme Rock
Why? This targets our main 3 key phrases as well as including the word “sale” (useful for catching searchers who qualify their searches), as well as adding some branding to the page title.
This can be good for helping with click throughs as well - our title now says what we do, rather than just being a list of keywords.
• Meta Description - Homme Rock offer a full range of affordable mens jewellery and accessories for sale in the UK and worldwide.
Why? Well first of all, this is a different line of text from our title, but still includes our target keywords (meaning the description is more likely to be used in SERPs). We have also added in affordable (which can be changed to “exclusive” or “classy” or whatever as appropriate) and noted that we deliver worldwide (if appropriate). This basically just helps reinforce what we do while at the same time repeating our keywords without being too spammy looking.
Contine reading this article.
About the Author:
Scott Boyd (aka Marketing Guy) is an Edinburgh based online marketing consultant with over 6 years experience in the industry. He is the founder of SEO agency eFlaunt, where he mixes a blend of traditional marketing and SEO.
Scott's musings relating to the marketing and SEO industries can be found on his blog - Fused Nation.
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