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05.18.07
Apex Networks - SEO Review
 By
Scott Boyd
Finally getting round to the SEO review requests that have been submitted and next on the list is Apex Networks.
Apex Networks offer IT and software support services for businesses in London and the surrounding areas.
First thing I have to say about the site - it looks damn good and has definitely been setup by a SEO savvy web developer. Basically, it already ticks the right boxes in terms of SEO:
1. Good content
2. Unique page titles
3. Good navigation (nice use of CSS for good visual effect and search engine access)
4. Good layout of content which lends itself well to keyword categorisation and optimisation
In all honesty if you were to come to me looking to hire me for professional SEO services I would turn you away because you really don't need it. You have a good SEO friendly site already and all you really need to think about is working on your keyword targeting a little better and then look at important link building.
Nonetheless, I'll make a few comments about the site - which you will have to excuse me for because it's nothing more than nit picking but there are a few little things worth tweaking and won't take you more than a day to do.
Adjusting your headings
This page has a great heading: http://www.apex-networks.com/support/outsourced-it-staff.aspx - it's marked up using an H1 tag and it not only has your target keyword in the sentence, but also sends out a clear message to help your visitors quickly determine what the page is about.
I personally think that you should look at applying this concept to all of your pages as some of the service pages simply have one or two words as the title - although this would be sufficient for SEO, you can add more keywords in there to help target other terms as well.
Not essential, but goes that extra mile and can potentially help you grab a little more traffic.
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Keyword targeting
I think your current approach to keyword targeting is a little on the soft side. Ideally, you want to take every product or service you have and head over to Overture or Wordtracker or something and do some serious keyword research. Find dozens of keywords for each product and service you offer and a few more to cover your generic business area.
When you are done with that, simply list all your pages and assign the keywords to each page as appropriate. "Blue widget sales" gets assigned to your "blue widgets" page and so on.
Pick the best ones for each page (in terms of traffic volume vs relevance). That's your main keyword for that page. Select a few more similar keywords - those are your secondary keywords for that page.
For example - "Red widgets" might be your main keyword, and your secondary keywords will be "Red widgets for sale", "red widget services".
Use this data to re-optimise each page - it shouldn't take too long - adjust your titles and headings appropriately (don't feel the need to stick every keyword in there - mix it up a bit!). Then rewrite your page copy to include these terms here and there.
You do this done and you will have expanded your keyword portfolio by a great deal, opening the doors to a much broader range of search traffic.
Continue reading this article.
About the Author:
Scott Boyd (aka Marketing Guy) is an Edinburgh based online marketing consultant with over 6 years experience in the industry. He is the founder of SEO agency eFlaunt, where he mixes a
blend of traditional marketing and SEO.
Scott's musings relating to the marketing and SEO industries can be found on his blog - Fused Nation.
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