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12.07.07
In-House Link
Building Flaws
 By Brian
Turner
At SEW, Justilien Gaspard suggests 5
Best Reasons to Build Links In-House.
While I certainly encourage my own clients to cover some link development
in house, it has to be done under guidance.
The problem is, managing a link development campaign requires experience,
knowledge and creative thinking that you cannot easily train someone
in.
Additionally, good link developers have access to resources and contacts
that no in house team can easily build.
The result is that an in house link development team will never be
able to compete with a good link development company.
Additionally, a poor understanding of link development is a fast
track to getting your site tanked from Google.
I've never had a client banned - but I have repeatedly had potential
clients approach me who had gotten themselves banned at some point,
and *always* this is because they took link development in house.
They never understood the intricacies involved that a link developer
has had to learn.
A good link developer has read all the Google patents, and considered
how they may apply to different scenarios in the wild - they have
tested many if not most of these scenarios to determine what works
and what has most value.
A good link developer has also spent years working their methods,
restrained only by their own time and money constraints, and never
because another company dept says the practice is a waste of budget
funds.
A good link developer has to be creative - it's the most artistic
aspect of SEO - and be able to recognise new opportunities.
A good link developer also has to know how to manage risk.
Link development is never simply a case of submitting to directories,
writing for article sites, and buying links - it's about employing
a whole string of strategies, of which directories, articles, and
paid links, are likely only the periphery, never the core, of what
you are doing.
Additionally, good link development is never about trying to fool
Google or its users, but instead simply trying to accelerate the
process of developing a natural link profile as much as possible.
Good link development also needs to understand the longtail, and
how you can structure the links and on-page content of the target
site to really shape this process constructively...
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About the Author:
I'm a SEO & business consultant in the UK, specialising in SME's
and start-ups.
I run Platinax Internet as
a free resource for small business trying to get the best out of
being online and offer internet
management services from my main company, Britecorp.
In my spare time I'm an aspiring science fiction and fantasy writer,
and currently live with my family in the Highlands of Scotland.
Contact Brian |
