Does your 'coming soon' never happen?


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January 31, 2012
Plan Ahead. Announce It. Then Ship It!
By Jim Connolly
Have you ever noticed how some people are great at announcing things, yet less good at actually launching them and following through?

The Internet is full of small business websites, with announcements that something, is coming soon. Check these out in 6 months and you will see 1 of the following 3 scenarios on many, perhaps most, of them.

1. The sign is still there & they still have not launched

When a business owner announces something is coming soon, and they fail to launch it or ship it on time, it reflects poorly on them. Very poorly. Their prospective clients value people who can be relied upon to get things done on time. Publicly announcing you are about to do something, then leaving it publicly unfinished is not a smart move.

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