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[2005-07-30] Creating A Vision For Your Business
The basic premises of designing an effective vision are as follows. You must believe there is always a better way.

[2005-07-21] Small Business Marketing: Raising Your Business Profile
Whenever you communicate a message you are inevitably felling a story about your business. The media has an insatiable demand for stories; without them they would have very little to write about.

[2005-07-20] Are You Leveraging Your Business Network?
Just yesterday I received an email from a colleague telling me her husband had been laid off from yet another corporate job.

[2005-07-18] Small Business Marketing And Advertising: Branding vs. Direct Response
Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response--i.e., actually getting leads and/or sales right now.

[2005-07-12] Three Big Barriers To Small Business Marketing Success
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.