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[2008-12-16] How Much Is Spent On Online PR in the UK?
eConsultancy just released their 2008 Benchmark Report about the state of Online PR in the UK. The results show a surprisingly large percentage of retained PR budgets are being spent on Online PR. Company respondents report that 39% of their PR activity is online whilst agencies report that 47% of their clients' retained fees come from online PR.
[2008-12-02] UK Study Shows Brands Need to Open Dialogs With Customers
Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn says a new study from the UK.
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