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UK Newspaper Wants To Host Blogs
By Neville Hobson
Expert Author
Article Date: 2005-04-11
"We're looking for people who want to keep a blog or online diary for the News & Star website"...
...says Nick Turner, deputy editor of the Cumbria News & Star newspaper in northwest England.
In a report on Thursday, Turner said, "We would like to have a diverse range of voices on our website and offering to host blogs in this way will give people the chance to have their own corner of our website where they can let off steam or record their lives."
Yet another example of how mainstream media is making the right moves in finding innovative ways to engage with its readership. While this example is a regional newspaper in England - and the journalist driving the initiative clearly gets it, wherever he happens to be - it could equally be any newspaper, anywhere.
(Hat tip: BL Ochman)
Related NevOn posts:
Online media changes traditional demographics
Total engagement with your readers
New media could be the saviour for old media
About the Author:
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.
Neville is a UK-based communicator, blogger and podcaster. He helps companies use effective communication to achieve their business goals. Visit Neville Hobson's blog: NevilleHobson.com.
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