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How To Use Social Media Effectively For B2B Relationships
By Neville Hobson
Expert Author
Article Date: 2009-11-03
If you want some insight into who's doing what in business-to-business engagement with social media in the UK, the Dell B2B Social Media Huddle on December 7 is an event that you'll not want to miss.
During a full day at Dell's UK headquarters in Bracknell, we'll be hearing about and discussing insights and examples of B2B communication with social media from a wide range of business people who have direct experience of planning and executing communication strategies in which social media have played a measurable role.
The aim of this informal event is to bring together senior communications and marketing professionals to exchange and share experiences on B2B social media for mutual benefit.
The event is divided into three principal sections:
- A general overview of the B2B social media landscape
- Case study mash-up / unconference
- Roundtable sessions on:
- Integrating social media into your programmes in the right way
- Social media and monetization techniques
The second section - case study mashup/unconference - has great promise to be the most interactive experience for everyone. There's no set agenda: if you have a business story you'd like to tell, you can do that on the day.
We've got a terrific line-up of speakers to help everyone make the most of the day:
- Neville Hobson, Head of Social Media Europe, WeissComm Group, UK
- Richard Binhammer, Senior Manager Corporate Communications, Dell Inc., USA
- Steve Lamb, PR Manager, Microsoft Ltd., UK
- Benjamin Ellis, Director and Co-Founder, Redcatco, UK
- Kerry Bridge, Digital Media Communications, Dell Public Sector, Dell Ltd., UK
- Jamie Grenney, Senior Director of Content, Community and Social Media, Salesforce.com, USA
- Michelle Goodall, Online PR and Social Media Consultant/Trainer, Econsultancy.com
- Sarah Wright, Enterprise Programmes Marketing Manager EMEA, Juniper Networks, UK
- Henry Clifford-Jones, European Director, Advertising at LinkedIn, UK
You can get the details, including the agenda, in the event PDF at Slideshare. The brochure will be updated as more speakers join us.
The event is free of charge: if you'd like to participate, just sign up.
So mark your diary: the B2B Social Media Huddle on Monday December 7, 2009, at Dell's UK headquarters in Bracknell - a whole day to exchange and share experiences on B2B social media for mutual benefit.
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About the Author:
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.
Neville is a UK-based communicator, blogger and podcaster. He helps companies use effective communication to achieve their business goals. Visit Neville Hobson's blog: NevilleHobson.com.
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