Traffic from organic search has consistently proven to be the highest quality traffic you can get on the internet because users that find your site through a search engine query do so at the precise time they’re actively searching for the products or services that you sell. This is why top organic search ranking on…

No matter how great you are at your business or what industry you’re in, at some point you will probably have to deal with a negative online review. Negative reviews are inevitable in business. They are part of the game. Keep in mind that your customers and prospects will be watching to see how you…

Smart business owners understand the importance of optimizing their websites for SEO to generate awareness of their businesses, products and services and to drive high quality, targeted traffic to their websites. In order to be successful with SEO, it is important to continually evaluate the effectiveness of your online marketing campaigns. If you are outsourcing…

As a local business, it is vitally important to be listed on as many sites as possible, and online directories are a great place to start. The more listings and citations of your business exist online, the higher the likelihood of being ranked higher in organic search and being found by your target audience who…

What is a Customer Online Review? An online review is a short write-up or a rating provided by a customer based on their experience with a particular business. Online reviews are powerful social proof and play a large part in the development of a business’s online reputation. Reviews are also often the main source of a…

Its a no-brainer that word of mouth advertising is the most powerful and effective form of advertising you could ever possibly have. It is the most cost-effective way to generate new customers because genuine reviews are freely given and comes from satisfied customers who have used your product or service, and have first-hand experience of…

LinkedIn is predominantly a business-oriented social networking platform that you can use to connect with other like-minded individuals in your industry. It is a great place to build your professional identity, grow your network and generate leads for your business. As a small business owner, growing your business contacts and networking is at the heart…

What is Online Reputation Management? Online reputation management (ORM) can be described as the process of actively monitoring, engaging and controlling the conversations on the web that pertain to a specific business or individual. The ultimate aim of ORM is to shape the public’s perception of the entity in question on the web. The actual…

Since the advent of social media, consumers and businesses around the world have been more connected than ever. This has corresponded with a complete shift in the way consumers make purchasing decisions online. Today, consumers are a lot more diligent when spending money online. When considering doing business with a company, consumers will often check…

Defining your target market and understanding your prospective customer is a fundamental step in developing a successful Twitter marketing campaign. It is the foundation of any business marketing strategy. You need to have a crystal clear understanding of who your target customer is, and every tweet you send out should be crafted with your target…

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