Home / Digital Marketing

Digital Marketing

Building Trust With Citations

locations on smartphone

What is a Local Business Citation? A citation is any specific mention or listing of your business name, address, phone number. This combination of information about your business is often referred to as N.A.P. (name, address and phone number). A citation can be structured or unstructured. A structured citation refers …

Read More »

Search Engine Optimisation For Small Business

seo illustration

What is Search Engine Optimisation? Search Engine Optimisation (SEO) is part of a larger umbrella of marketing called search engine marketing (SEM). Marketing is the process of connecting, engaging, and influencing your potential customers to buy from you, being able to earn their loyalty and building your brand within the …

Read More »

Importance Of Social Engagement To Business

social network

Social Media Social media is now part of everyday life, and is a powerful asset to business. It has given business owners endless opportunities to connect and build relationships with existing customers, reach new prospects, and establish online communities. Engagement with your fans is the single most important activity required …

Read More »

Performing Keyword Research For Your Local Business

web strategy

What is Keyword Research? Keyword research is the process of researching, evaluating and choosing the best keywords and phrases that your ideal target customer is using to actively search for your products and services or to discover your content. There is no other resource that allows you to get into the minds …

Read More »