What is Online Reputation Management?
Online reputation management (ORM) can be described as the process of actively monitoring, engaging and controlling the conversations on the web that pertain to a specific business or individual. The ultimate aim of ORM is to shape the public’s perception of the entity in question on the web. The actual practice of ORM involves actively joining in the conversation that is happening around the business, and watching for mentions that are happening for the individual or company’s branded keywords – which are keywords that contain the name of the entity.
Importance of Online Reputation Management
The fact of the matter is, that bad reviews have the power to severely damage, or even destroy a business. According to a local consumer review survey by Bright Local, 84% of people trust online reviews as much as a personal recommendation. Furthermore, 54% of people will visit a website after reading positive reviews about the business.
Consequently, if you want to be successful on the web, you need to protect your reputation on the internet so that people have the right impression of you and your business. It is estimated that more than half of British companies have been victims of malicious reviews or criticism which has cost one in five organisations up to £30,000 to correct.
This is why it is critically important to be proactive in protecting your online reputation so that you can catch anything that may be negative and couldpotentially hurt your business. This includes things like negative online reviews or search engine listings that might be casting doubt and fear and preventing people from purchasing your product or service.
Unfortunately, once posted negative reviews become permanently etched in the timeline of your business. And, even though you might acquire multiple positive reviews, a survey by Dimensional Research showed that 86% of users identified negative reviews as influential in their decision-making process.
The Most Important Aspect Of Managing Your Online Reputation
It is important to get as many reviews you can, and make sure they are seen on as many sites as possible. The Intеrnеt іѕ аn еxtrеmеlу vоlаtіlе ѕрасе. On оnе hаnd, it can be used as a powerful рlаtfоrm tо рrоmоtе your рrоduсtѕ аnd ѕеrvісеѕ. On thе оthеr hаnd, іt саn bе a potent tool uѕеd bу competitors or dissatisfied customers who feel short-changed.
If irate consumers are focused on exacting revenge, they can cause serious damage to the reputation of a company, product or service. This can have enormous repercussions for the company on the receiving end of this anger. Consumers want to feel comfortable doing business with you, and they will researh your business online before even calling you.
For centuries, the simple word of mouth has always been highly influential in people’s decision making. Your business’ online reputation is so integral that it can turn your business into an overnight success, or cause it to go bankrupt. You don’t want to be caught off guard when you find your brand being thrashed on the web. However, if you do not take a proactive approach to manage your reputation, you might not find out until it is too late to do anything about it.
This is why, as a business, you need to actively monitor your brand’s online reputation. You need to ensure that any defamatory, malicious or slanderous entries do not prominently appear when potential customers search for your business online.
There are a diverse variety of strategies you can use to effectively repair a damaged image online. However, the best way to manage and maintain your online reputation is to be proactive. You need to take every step to ensure that what people read about your company online is positive for the most part.