Why Quality Content is Key As far as your online business is concerned, quality content is the ultimate tool for generating organic and contextually relevant backlinks, attracting targeted traffic and ultimately increasing your organic search rankings for your target keywords. Whether the goal of your site is to sell a product or service, increase subscriptions…

If you’re on a shoestring budget (which small business isn’t) and are looking for ways to save money and increase profits for your business, here are five great money-saving ideas to boost your company’s bottom line – from slashing your bills to free ways to generate high quality leads.  Spend less on traditional advertising and more on content…

Your Google My Business listing is critically important for local search optimization, and without a strong and well-optimized business page, your website will never rank in Google maps. This means you will never be featured in the Google 3–pack. With a well-optimized Google My Business page, you can position yourself to have your local business…

Why LinkedIn? With 25 million registered UK members as at November 2016, and over 450 registered members worldwide, LinkedIn is the largest social networking site for business professionals and the most powerful B2B lead generation tool on the internet. According to an analysis of analysis of 100,000+ posts on Facebook, Twitter, Google+ and LinkedIn by Oktopost, 80 percent of B2B leads…

Blogs are the lifeblood of any website. They inject fresh, meaningful content to your website and act as the main hub for a content marketing campaign. A blog allows you to provide something of value to your visitors on a consistent basis. It also builds trust and familiarity with your brand. Blogging can function as…

Businesses need to promote and market themselves directly to their customers, on every possible channel that is available to them.   This means that in order to be successful, a small business needs to employ a diverse variety of marketing strategies, including traditional off-line advertising techniques, online search engine optimisation (SEO) strategies and various online marketing tactics including e-mail marketing, video marketing, and social media…

One of the most powerful advantages of LinkedIn is that it provides the ability to directly target the decision-makers you are trying to reach with content that is relevant to the product or service you are trying to sell. When you know exactly who your ideal target client is, what interests them and their problems…

Automation is the key for any successful business online.  The term automation simply means “don’t do anything repetitive that can be done on “auto-pilot”.  And you can automate many aspects of your business very easily. The key to automation is having the right software program to do the task.  Unfortunately, most programs out on the…

It almost goes without saying that good customer service is essential to sustaining any business. It doesn’t matter how great a job you are doing of attracting new customers. You won’t be ultimately successful unless you have a credible customer retention strategy in place – and in action.

Studies report that while franchise businesses have an 80 per cent chance to succeed, the same percentage of independent businesses fail. Advantage of Franchising Entrepreneurs wishing to start their own business have two broad alternatives: Do everything oneself – analyze the market, develop a marketing strategy and business plan, arrange technology and finance, find premises…