What Type of Business? You can do business in the UK as a sole proprietor, in partnership with others or by organising a separate business entity – the corporation or company. A corporation or company is a distinct entity separate from its shareholders or owners. Just like an individual, it can own property and enter…

How could small business and business ethics coexist? Traditionally, business was seen as an activity with the sole objective of maximising owners’ profits and wealth. This approach led to numerous problems such as: Exploitation of employees with consequent horrible living conditions for a section of the society and violent protest movements. Destruction of the environment…

What is Keyword Research? Keyword research is the process of researching, evaluating and choosing the best keywords and phrases that your ideal target customer is using to actively search for your products and services or to discover your content. There is no other resource that allows you to get into the minds of prospective consumers like keywords. When…

Starting a retail store is not as simple as stocking some merchandise in the first available building and sitting there waiting for cutomers. Location, location, location is the first success key for retail business. If you locate your retail store in a busy shopping district or mall, many shoppers would automatically become aware of you.

New Entrepreneurs Might Suffer from Lack of a Previous Business Record. If you are starting out with your first small business, you might face some special problems of financing. Lenders typically look for past records and accounts. The alternatives in such a case are firstly, raising funds from relatives and friends, and secondly, checking availability…

Mоbіlе аррѕ аrе vеrу соmmоn thеѕе dауѕ аnd mоѕt buѕіnеѕѕеѕ now hаvе thеіr own business аррѕ. Whеthеr уоu own a rеѕtаurаnt, a pet ѕhор, a coffee hоuѕе, a рub, or an enticing spa, уоur сlіеntѕ аrе thе heart оf уоur business. Your mobile арр gіvеѕ уоu аll the access уоu nееd to keep уоur business in the…

What is Search Engine Optimisation? Search Engine Optimisation (SEO) is part of a larger umbrella of marketing called search engine marketing (SEM). Marketing is the process of connecting, engaging, and influencing your potential customers to buy from you, being able to earn their loyalty and building your brand within the marketplace. Search Engine Marketing, on…

What is Your Unique Service Proposition (USP)? Your USP is the emotional connection that people have with your business. It is everything that distinguishes or sets you apart from your competitors. In short, it is your competitive advantage. Your USP is what you offer to your competitors. It is the unique skillset you bring to…

With the level of competition that exists in the ultra-competitive marketplace today, it has become more important than ever for you to be unique and original, and to stand out from a crowd. In other words, you need to build a strong brand to differentiate yourself from the competition. Importance of Branding Today A great deal…

ECommerce has opened up much wider markets for the small businessperson. It is no more necessary to spend huge sums on publicity to reach distant markets. ECommerce and small business are ideal partners. Using the Web, small businesses are now able to reach world markets at low costs. While a few pioneers like Amazon and eBay…