Recent Posts

Importance Of Customer Reviews For Online Marketing

customer reviews

What is a Customer Online Review? A customer online review is a short write-up or a rating provided by a customer based on their experience with a particular business. Online reviews are powerful social proof and play a large part in the development of a business’s online reputation. Reviews are also …

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Building Trust With Citations

locations on smartphone

What is a Local Business Citation? A citation is any specific mention or listing of your business name, address, phone number. This combination of information about your business is often referred to as N.A.P. (name, address and phone number). A citation can be structured or unstructured. A structured citation refers …

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How Customer Behaviour Has Evolved


Since the advent of social media, consumers and businesses around the world have been more connected than ever. This has corresponded with a complete shift in the way consumers make purchasing decisions online. Today, consumers are a lot more diligent when spending money online. When considering doing business with a …

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